A small camera for the people, places, and moments your phone keeps interrupting.
The architects, on the record.
We made this for the version of you that existed before they figured out how to keep you scrolling.
"We needed to give you a little dopamine hit every once in a while. It's a social validation feedback loop. Exploiting a vulnerability in human psychology."
"The short-term, dopamine-driven feedback loops we have created are destroying how society works."
"I wake up in cold sweats every so often thinking, what did we bring to the world?"
- Connect to your phone.
- Push you notifications.
- Have an app to download.
- Open a feed when you turn it on.
The phone is a brilliant camera.
It's also a brilliant interruption.
This is just the camera.
Real letters from real owners.
Small enough to forget.
Until you need it.
The friction is the feature.
How does the photo and video quality compare to my phone?
Does it shoot video, or just photos?
Does it have filters?
How do I get the photos and videos off the camera?
Does it feel cheap?
How long does the battery last?
What is the return policy and what if it breaks?
There's a version of your week
where the phone stays in your pocket
and the camera comes out.
30 days to find out if it's yours.
Choose your camera
